M.L. insight

Practical signal for modern marketers.

Original thinking on email, AI, segmentation, automation, customer journeys, and the systems that turn attention into measurable momentum.

The editorial archive

Browse all 473 recovered and current articles. Each page is structured for clear reading, with recorded audio available where a source file exists.

Discuss your funnel

How to use this marketing archive

Each page groups practical articles on customer journeys, email, segmentation, automation, analytics, and content. Start with a topic connected to a current business question, then use the page navigation to compare related ideas from different points in the archive.

The collection includes recovered Wix articles and newer editorial work. Treat individual posts as working references: adapt their ideas to your customer data, channel permissions, brand standards, and commercial objective before a campaign goes live.

February 7, 2024

Revolutionizing Customer Engagement with PPRFM: A New Paradigm in Marketing

In the ever-evolving landscape of digital marketing, understanding and optimizing the customer journey has become paramount for businesses aiming to enhance customer engagement and loyalty. Amidst the plethora of analytical tools and methodologies, one innovative approach stands out: Priority Potential Recency Frequency Monetary (PPRFM) analysis. This comprehensive strategy not only redefines customer segmentation but also offers a tailored approach to engagement, leveraging the nuances of customer behavior and value. This blog post explores the transformative power of PPRFM and how it can elevate your marketing strategy to new heights.

February 7, 2024

Push Notification Marketing: Engaging Users Directly and Efficiently

In the digital age, engaging with users directly and in real-time has become a cornerstone of effective digital marketing strategies. Push notification marketing emerges as a powerful tool in this arena, offering businesses the ability to send messages directly to a user's device, even when the user is not actively using the app or website. This immediacy and visibility make push notifications an invaluable asset for driving engagement, retention, and conversion.