M.L. insight

Practical signal for modern marketers.

Original thinking on email, AI, segmentation, automation, customer journeys, and the systems that turn attention into measurable momentum.

The editorial archive

Browse all 453 recovered and current articles. Every article includes readable content and an on-demand listening option.

Discuss your funnel
February 11, 2024

Maximizing Customer Value: How RFM Analysis Can Transform Your Marketing Strategy

In the intricate dance of modern marketing, understanding your customer is paramount. This is where the RFM (Recency, Frequency, Monetary) algorithm shines as an analytical beacon. By segmenting customers based on their transaction history, RFM provides invaluable insights that can refine marketing strategies, enhance customer engagement, and drive sales. This comprehensive blog post will explore the RFM model in detail, discussing its components, benefits, and practical applications in enhancing marketing efforts.

February 7, 2024

Revolutionizing Customer Engagement with PPRFM: A New Paradigm in Marketing

In the ever-evolving landscape of digital marketing, understanding and optimizing the customer journey has become paramount for businesses aiming to enhance customer engagement and loyalty. Amidst the plethora of analytical tools and methodologies, one innovative approach stands out: Priority Potential Recency Frequency Monetary (PPRFM) analysis. This comprehensive strategy not only redefines customer segmentation but also offers a tailored approach to engagement, leveraging the nuances of customer behavior and value. This blog post explores the transformative power of PPRFM and how it can elevate your marketing strategy to new heights.

February 7, 2024

Push Notification Marketing: Engaging Users Directly and Efficiently

In the digital age, engaging with users directly and in real-time has become a cornerstone of effective digital marketing strategies. Push notification marketing emerges as a powerful tool in this arena, offering businesses the ability to send messages directly to a user's device, even when the user is not actively using the app or website. This immediacy and visibility make push notifications an invaluable asset for driving engagement, retention, and conversion.